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Developing and maintaining relationships in the event industry

Developing and maintaining relationships in the event industry ‘The client is always right’ In the event industry today, a lot of what we do is all about contact and communication. This being with clients, suppliers of all kinds, organizations and venues. This mainly comes from us as event organizers, as an agency worker a big part of our business is making sure we completely understand the client’s requirements, we are there to lead them and to communicate ideas and execute the final ideas. I truly believe that a main factor of pulling of a successful event in this stage of business is how well you understand you client and there vision. To do this you need to be surrounded by a good team and look at the client as if you are a merged company to truly get a feel of what they are envisioning. In such a competitive industry fir event agencies, client relationship management is at the top of any successful, management model. A close working relationship needs to develop be...
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How Gen Y are changing the way we promote our events

How Gen Y are changing the way we promote our events Gen Y audiences, we also know them as millennials, cohort ages between 18 and 34. With the constant growth of technology and innovation we are rapidly changing the ways we access information, the way we consume goods and services and even the way we work. As a millennial myself, I am very aware that we have grown up in a huge economic crisis this eing globally. Whilst also in a time where technology has advanced immensely, this impacting the way we see the work compared to other Gens. When looking at other generation groups such as Gen X, we are much less about the physical, material items and are much more compelled to find unique, innovative experiences. According to Eventbrite (2018) Millennials spend an amazing “£419,556,233 each month on attending live events. Thus proving that experience is so much more and frankly they have the money to spend. The younger members that fall under Generation Y have never known a...
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Event Industry Trends

Event Industry Trends My Top 3 Event Trends for 2018 – Trends are constantly creeping up and evolving, we need to be on it! The event industry is constantly transforming and emerging with the times. It is becoming more and more important every day to establish yourself in this industry, by standing out and bringing something different to the table. To do this we need to make sure we are constantly on top of the current industry trends and moving along either beside them or right behind them. Writing from my experience working in an event agency I know that this sometimes can be hard as it sometimes feel as you get on top one another has evolved – this is true and why events is such a fast paced industry and we just simply have to keep up! I found most of the 2017 event trends were focused on technology advances and changes as well as merging the realm of the real and the virtual. Technology that enhances and uses our 5 senses is growing and continuing to engage our tactile sens...
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Is an events management degree providing students with the right skills for a graduate events position?

Evaluation on Contemporary workshop Is an events management degree providing students with the right skills for a graduate events position? I am currently undertaking my third year of University and as part of my courses ' Contemporary Issues in events' , I had to deliver a workshop to my peers on a subject I am passionate about. The topic I chose to carry out the workshop for was ‘Is an events management degree providing students with the right skills for a graduate events position?’ thus being because I did an placement at TFI Group in my third year of study which made me realise that as much as degree is good. I do not believe it is enough to prepare you for the working events industry. There were 5 of us signed up for the workshop, myself, Noemi La Torre, Ellie Cunningham, Beth Young, Yvie Hampshire in the group. Four of us had done placements before and one of us had not. This worked in our favour as there was a natural split on opinion on this topic. Developm...
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